EatKinda

An ice cream brand website example

EatKinda is a New Zealand-born plant-based ice cream brand that turns rescued cauliflower into dairy-free frozen desserts. Founded by Mrinali Kumar and Jenni Matheson, the brand offers vegan and gluten-free alternatives to traditional ice cream while focusing on sustainability and reducing food waste.

The website stands out for its playful illustrations, bold personality and clear brand voice. Alongside product pages, the site also includes a blog that shares sustainability stories, company updates and educational content. Everything from the visuals to the writing feels consistent, which makes the brand memorable and easy to connect with.